Wednesday, 26 November 2014

Deconstructing Capitalism






Every morning, the first glance I throw out of my window meets a kind of sun. It does not matter if it is cloudy, rainy or foggy.. this sun always shines. Under this sun many other signs and advertisements keep their place in front and above my window. But this sun in particular, reminds me of the big eyes of Dr. TJ Eckleburg in the commercial panel mentioned in F. Scott Fitzgerald‘s novel, The Great Gatsby.


“I spoke to her,” he muttered, after a long silence. “I told her she might fool me but she couldn’t fool God. I took her to the window.”— with an effort he got up and walked to the rear window and leaned with his face pressed against it ——” and I said ‘God knows what you’ve been doing, everything you’ve been doing. You may fool me, but you can’t fool God!’” 
Standing behind him, Michaelis saw with a shock that he was looking at the eyes of Doctor T. J. Eckleburg, which had just emerged, pale and enormous, from the dissolving night. 
“God sees everything,” repeated Wilson. 
“That’s an advertisement,” Michaelis assured him. Something made him turn away from the window and look back into the room. But Wilson stood there a long time, his face close to the window pane, nodding into the twilight.


From The Great Gatsby
by F. Scott Fitzgerald
1925